Hard Seltzers enjoy strongest ever sales over July 4th weekend

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The hard seltzer market posted its strongest ever week in sales in off-premise retailers during the 4th July weekend according to data from market research firm Nielsen. Off-premise dollar sales of hard seltzers increased 134%, to $138 million, compared to the same one-week period a year ago, according to Danelle Kosmal, Nielsen VP of beverage…

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