News in Brief


Coors Edge holds strong in non-alcoholic beer market

If there was a family photo of Coors beers, Coors Edge might be barely visible behind its flashier siblings, Coors Light and Coors Banquet. But Coors Edge has quietly made itself a player in the exploding non-alcoholic beer market since it was introduced in 2019. The segment has experienced booming growth in the last three…


Alupro launches aerosol recycling campaign

Running between 18 January and 21 February, ‘the lonely aerosol’ campaign from Alupro will aim to catch consumers’ attention with a series of animated characters sharing their best practice recycling advice. The organisation said aerosol cans could prove vital to boosting council budgets once a deposit return scheme (DRS) is implemented. The different characters for…


Flying Embers secures $20m investment

Flying Embers, a line of hard kombuchas and premium hard seltzers with a better-for-you lean, has raised $20 million in a Series C funding round led by Beam Suntory, one of the world’s leading spirits portfolios. Other investors in the funding round include Power Plant Ventures (a strong supporter of plant-based tech, including Beyond Meat),…


Canned cocktail brand joins forces with racing driver Alex Bowman

Canned cocktail brand Day Chaser has joined Hendrick Motorsports as an official partner of Alex Bowman and the driver’s No. 48 Chevrolet Camaro ZL1 team in the NASCAR Cup Series. With a three-year agreement through 2024, Day Chaser will be featured on the fire suits of Bowman and his No. 48 crew members. The brand…


UK breweries see increased overseas demand

A pair of West Yorkshire breweries have begun shipping their products to Sweden. Beers from Saltaire Brewery and Ilkley Brewery will be stocked in stores across Sweden in response to rising local demand for Yorkshire-made beer. Securing this deal has meant the two businesses are shipping across 75,000 bottles between them. Saltaire Brewery is supplying…


Ardagh launches new branding offering, H!GHEND:

Ardagh Metal Packaging has launched H!GHEND: a transformative new addition to its cutting-edge customisation range which offers customers fantastic brand-enhancing creative opportunities. The H!GHEND innovation series adds extra value to the can end, making this area of the pack a newly valuable player in overall branding. The  versatile technology allows high quality decoration in CMYK…


Vintage Wine Estates expands production and adds new canning line

Vintage Wine Estates, a top 15 U.S. wine company and one of the fastest-growing wine producers in the U.S., has acquired Meier’s Wine Cellars, Inc., DBA Meier’s Beverage Group, located in Silverton, Ohio, north of Cincinnati. The purchase was valued at approximately eight times Meier’s 2021 adjusted EBITDA. With approximately $18 million in revenue in…


Crown celebrates sustainability achievements from across global network

Crown Holdings has recognised several operations in its global network for making a substantial impact on the Company’s sustainability goals. The biennial Chairman’s Sustainability Awards program, which honoured its first class of winners in 2013, celebrates the manufacturing facilities or operating divisions that have shown outstanding leadership and innovation in sustainability. The current award cycle…


Coors Pure shows off new green credentials

Coors Pure is going green. Molson Coors’ first USDA-certified organic beer launched last spring and ended 2021 as a top 25 new product in the U.S. beer market, according to Nielsen. Now it’s set to debut a fresh new look that swaps in green and puts its organic credentials front and center. “Consumers today care…


New canning facility at Aqua ViTea

Vermony based beverage maker Aqua ViTea is looking to substantially increase its canning capabilities, allowing it to hit a new gear in its kombucha production while also giving it the capacity to become a major incubator for small start-up beverage companies. Woodchuck Cider, a Middlebury industrial park neighbour, is shaping up as the other major…


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