The Boston Beer Company and PepsiCo collaborate to sell Hard Mtn Dew

PepsiCo is to create a new subsidiary to sell the 5%-abv flavoured malt beverage, Hard Mtn Dew. The Boston Beer Co is to launch an alcoholic Mtn Dew for PepsiCo. The 5%-abv Hard Mtn Dew is expected to roll out next year, the two companies have said. It is the second alcoholic RTD partnership this…

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