Suntory enters RTD market with apanese brand -196

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Suntory has expanded into the ready to drink alcohol market with the launch of Japanese RTD brand -196 (minus one-nine-six) in Great Britain. The company will launch two flavours of the brand, Lemon and Grapefruit, both with 6 per cent alcohol content. Since its launch by Suntory Holdings in Japan in 2005, -196 has been a…

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