Staropramen eyes premiumization in Czech Republic

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A small tweak to an old recipe has resulted in a big success for Staropramen. The Czech brewer introduced its Staropramen 12 lager in its home country in March, and the beer already has taken a 4 share of the fastest-growing beer segment in the Czech Republic. The 5.2% alcohol-by-volume beer replaces Staropramen Ležák in…

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