Sainsbury’s implements digital reward scheme for recycling beverage packaging

In a collaboration with UK retailer Sainsbury’s, evian is set to launch its ‘Return4Reward’ digital reward scheme in partnership with re-universe, hoping to encourage customers at Sainsbury’s to recycle their empty drink containers. The scheme expects Sainsbury’s customers to bring their evian bottles and cans to be recycled in-store. Using a QR code at the designated return point…

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