Playboy launches hard seltzer bunny line

Prime Controls
TD Wright Side
Canned Water 4 Kids

Another big-name brand is entering the hard seltzer market but not one that you might think. Playboy is partnering with Spirits Investment Partners for a new line of hard seltzers called Play Hard. Featuring the iconic Playboy bunny head images by Andy Warhol, the ready-to-drink beverages come in four flavours and are 4.5 percent alcohol by…

Login or subscribe to read the full article

INX International

Subscribe Free Today

Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.