Pélican up-ends the expected with H!GHEND consumer messaging

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A characterful new craft beer from Heineken Entreprise – France is up-ending the standard beer-drinking routine: using Ardagh Metal Packaging’s H!GHEND to communicate directly with consumers and engage them in a fun “flip” ritual to ensure the tasty beer is enjoyed at its best. Pélican, a new 7.5% ABV lager from the European brewing giant, is an…

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