Molson Coors launches first ever draft Hard Seltzer in the UK

Molson Coors Beverage Company’s hard seltzer Three Fold is hitting the UK on-trade with the launch of its first-ever draught variation – ‘Red Berries’. Molson Coors introduced Three Fold in early 2021, recognising hard seltzer’s potential in the UK following rapid growth in the US. There, the category already commands a 2.6% market share of…

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