Heineken UK acquires stake in RTD drink Served

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Heineken UK has acquired a significant minority stake in Served, the ready-to-drink brand co-owned by Ellie Goulding. The deal, for an undisclosed sum, sees Heineken expand its portfolio beyond beer and cider. Served was created by brothers Dean and Ryan Ginsberg, and Ellie Goulding in 2020, and initially appeared in the hard seltzer segment. The…

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