Energy drink consumers are primed to embrace brands like ZOA

It wasn’t long after ZOA burst onto the scene last year that it became the top-selling new energy drink of 2021 and a top-20 energy drink overall, according to IRI. Aimed at health-conscious consumers and made with all-natural ingredients, it arrived with the backing of Dwayne “The Rock” Johnson and quickly won over energy-drink consumers….

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