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“Don’t buy Coca-Cola if you’re not going to help us recycle…”

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To encourage consumers to recycle its packaging, Coca-Cola has launched a new campaign for the summer using reverse psychology tactics: “Don’t buy Coca-Cola if you’re not going to help us recycle”. In 2017, the Coca-Cola set an ambitious target of collecting 100% of its packaging across Europe and make all of its packaging with at...


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