Bud Light becomes the official beer of UFC

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UFC, the world’s premier mixed martial arts organisation and part of TKO Group Holdings, together with Anheuser-Busch, one of America’s most iconic companies, have announced a new multiyear marketing partnership. Effective January 1, 2024, the brewer will become the exclusive “Official Beer Partner of UFC.” With this sponsorship, in the U.S., Bud Light will bring…

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