Vizzy draws new customers into seltzer segment

One of the fastest-growing hard seltzer brands in the U.S. may also be among the best at bringing new drinkers into the segment, a Molson Coors analysis of data show. Vizzy is up 8% in volume sales year-to-date through May 1, far outpacing segment leaders such as White Claw (-5.3%), Truly (-14.8%) and Bud Light…

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