Pulp Culture launch first ever hard protein beverage

Pulp Culture, the acclaimed better-for-you bev-alc innovator, has announced an expansion of its category-defining line-up with the release of “BUILD,” the world’s first protein-boosted hard juice. A super beverage developed with leading alternative protein player The EVERY Co. (“EVERY”), BUILD (SRP $16.99/4 pack) is the first release in the new hyper-functional Pulp Culture+ line, now…

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