AB InBev and PepsiCo launch alcoholic 7Up RTD in Canada

Anheuser-Busch InBev and PepsiCo have joined forces to launch an alcoholic 7Up beverage in Canada. Labatt Breweries, AB InBev’s Canadian subsidiary, said the new, 7% abv Svns Hard 7Up would “deliver on an existing market gap”. The brewer, which is making the drinks at three of its breweries, said the RTD category in North America…

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