News in Brief
AEROBAL members increase their deliveries by 6 per cent in 2023
Stable personal care markets ensure dynamic demand New data released by AEROBAL has revealed that its members’ global shipments increased by 6 percent to around 6.4 billion units in 2023. The company believes that the market growth is primarily due to the above-average increase in demand from the hairspray, deodorant and shaving foam sectors, which…
Absolut launched RTD Vodka Cranberry cocktail
Absolut has launched the Absolut and Ocean Spray Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the US. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran RTD range combines the highest quality premium vodka from Absolut (#1 premium imported vodka) with real cranberry…
Vedanta Aluminium joins International Aluminium Institute
Vedanta Aluminium has become the newest member of the International Aluminium Institute (IAI). Vedanta Aluminium is India’s largest producer of the metal, manufacturing 2.29 million tonnes of aluminium in FY23, nearly 60% of the nation’s aluminium. This places the company among the world’s top 10 biggest producers of the metal, widely acknowledged as the ‘metal…
Rebranded Miller Extra Light eyes low-alc opportunity
It’s the same beer that won over fans seeking a lighter option thanks to its 2.8% alcohol by volume and 64 calories per 12 ounces. But with an updated name, look and positioning, Miller Extra Light is ready to make further inroads in the growing low-alc beer market. “Miller64 has a loyal following, and we…
Canned cocktail brand partners with Professional Pickleball Association
Canned cocktail brand Austin Cocktails and the Professional Pickleball Association (PPA Tour) have announced a multi-year marketing partnership, introducing the brand as the “Official Canned Cocktail Partner of the PPA Tour.” Austin Cocktails is a female-founded, premium cocktail brand that says it is tapping into the national pickleball craze with an all-out campaign in partnership…
Tesco Ireland invests €15 million in Deposit Return Scheme (DRS)
Tesco Ireland has invested over €15 million in the installation of reverse vending machines, for each of its 170 stores nationwide, as part of its commitment to the national Deposit Return Scheme (DRS) which will go live on Thursday, 1st February. The state-of-the-art machines will be located inside all Tesco Express, Superstore and Extra stores…
Super Bowl sneak peek: Coors Light brings back an icon
Coors Light is bringing back a fan favourite for its Super Bowl ad next month: its iconic train, remembered for spreading good vibes and cold beer across America when it was last seen 12 years ago. Coors Light is back in the big game amid an impressive run that began last spring, netting a 17.3% boost…
NOMOQ announces launch of Blank Cans Service for European Drinks Brands
NOMOQ has launched blank (undecorated) aluminium beverage cans on NOMOQ.com, expanding its product offering beyond the core business of digitally printed cans. Recognising the diverse needs of their customers, NOMOQ says it is introducing ‘Blank Cans’ to cater to those who seek unprinted cans for their filling lines. This service allows customers the flexibility to…
Mixed-up launches adds new flavours to canned cocktail line
Mixed-Up Cocktail Co ended 2023 with continued success, launching their new Smash line-up. These all-natural 6% ABV cocktails currently come in two flavours: Watermelon Hibiscus Smash and Tangerine Punch Smash, with plans to launch a Berry Citrus and Strawberry Mango in the upcoming months. Each flavour boasts a strong combination of natural juice and booze…
Trivium Packaging awarded platinum ranking by EcoVadis for third year running
Trivium Packaging has retained its Platinum status for its third consecutive year, the highest ranking in the 2024 EcoVadis sustainability ratings. Trivium was the first metal packaging company to obtain the coveted Platinum designation from EcoVadis, the world’s largest and most trusted provider of business sustainability ratings and is now the first to obtain this medal…
