News in Brief
Liquid Death launches in Ireland following $1.4bn valuation
Canned water brand Liquid Death has launched in Ireland after closing a $67m financing round that valued the company at $1.4bn. The brand has grown aggressively since launch in 2019, becoming the third-most popular drinks brand on TikTok and Instagram behind Red Bull and Monster with 7.9m followers. Long-time investor Live Nation has also made the drink a staple…
Grove Collaborative reveals Grove Co. rebrand
Grove Collaborative Holdings has announced a rebrand and product launches for its flagship owned brand, Grove Co., ahead of Earth Month. As part of a new brand strategy centered on customer needs and sustainability, the company has also provided updates on key sustainability initiatives and core partnerships to continue leading the industry beyond its reliance…
Molson Coors releases new spiked seltzer
Molson Coors’ big new bet for its flavour portfolio, the spiked refresher, is here. Happy Thursday, the non-carbonated, bubble-free flavoured alcohol beverage, officially launches today with a major media push. Liz Cramton, marketing director of Happy Thursday, says the brand was designed from the ground up to appeal to legal-drinking age Gen Z drinkers. “We…
Non alcoholic canned craft cocktail launches
Aplós has launched Aplós Cocktails, a line-up of ready-to-drink canned cocktails created by the world’s best mixologists. Using only the highest quality, all-natural ingredients and infused with natural botanicals like hemp and adaptogens, Aplós Cocktails deliver the sophistication and functional effects on par with the world’s best cocktails, without the negative health effects of alcohol.…
White Claw launches canned tequila drink
White Claw has created White Claw Tequila Smash, the first Tequila drink with the perfect balance of ultra-pure seltzer, authentic Tequila, and iconic fresh fruit flavours White Claw is known for—without added sugar and 100 calories per 12 oz. can. White Claw says it has finally turned Tequila into the refreshing tasting social drink it…
INX’s Eduardo Ribeiro to discuss impact of regulation in metal decoration at Latamcan 2024
One year after Eduardo Ribeiro talked about impending changes to the metal decorating industry, he returns to this year’s Latamcan Conference with a new message. His discussion on Ink Related Issues and Coming Changes to Current Regulations, is likely to catch the attention of more attendees. The April 17-19 event at the Hilton Hotel in…
Velox Secures $38 Million to fund direct to container digital printing
Velox has secured a funding round of $38 Million. The investment was led by Fortissimo Capital with participation from existing investors, JAL Ventures, O.R.T. Technologies, Ilan Holdings, Evonik, Waypoint Investors and Migdal Insurance & Finance. “As long-term investors in various digital printing companies such as Kornit Digital, Nur Macroprinters, Diptech and Tritone Technologies, we recognise Velox’s revolutionary technology…
Packaging Consultancy ‘The CANsultants’ closes with new business launched
The CANsultants, Scott Biondich and John Adams have announced the closing of their packaging consultancy business. In a statement, the two said, “After an incredible eight-year journey, it is with mixed emotions that we announce the closing of our packaging consultancy practice, The CANsultants. Scott will continue consulting while John is retiring. “We extend our…
European consumer demand for sustainable packaging on the rise
For the third consecutive year, metal packaging giant, Eviosys, has commissioned a Europe wide survey to ascertain consumer sentiment towards packaging, this year embracing the additional element of business’ awareness of sustainability, and priorities influencing their packaging decisions. The results of the survey have showed a significant shift in European attitudes towards packaging sustainability and…
smartwater launches sleekly designed aluminium cans
smartwater fans can now crack open the crisp, vapor-distilled hydration they know and love. The pioneering brand, which has consistently delivered ahead-of-the-curve innovations since debuting its signature offering nearly three decades ago, is rolling out 12-oz. aluminium cans sporting a fresh, sophisticated look and offering a functional, elevated consumption experience for all occasions. smartwater original…
