Rebranded Miller Extra Light eyes low-alc opportunity

TD Wright Side
Prime Controls
PERM Logo
Canned Water 4 Kids

It’s the same beer that won over fans seeking a lighter option thanks to its 2.8% alcohol by volume and 64 calories per 12 ounces. But with an updated name, look and positioning, Miller Extra Light is ready to make further inroads in the growing low-alc beer market. “Miller64 has a loyal following, and we…

Login or subscribe to read the full article

Belvac
INX International

Subscribe Free Today

Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.