Blue Moon, Peroni making big on-premise gains

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No brands in the Molson Coors portfolio welcomed the return of the on-premise more than Blue Moon and Peroni Nastro Azzuro. Both brands see a significant portion of sales from bars and restaurants, and both radiate a certain je ne sais quoi. So the resurgence of the on-premise? A boost that’s not only helped grow sales significantly,…

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