Molson Coors’ latest hard seltzer launches in the U.S. with celebrity splash

Proof Point, the newest hard seltzer from Molson Coors Beverage Company, has just arrived on store shelves in 27 states, but it’s already made a splash among some of the brightest stars in music and film. Proof Point is making a play for drinkers who are plugged into culture and it sees an opening to…

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