Anheuser-Bu partners with Los Sundays to create RTD hard seltzer

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Anheuser-Busch has partnered with award winning California-based tequila brand Los Sundays to co-create a new line of tequila-based ready-to-drink hard seltzers, joining Anheuser-Busch’s Beyond Beer portfolio, a major growth driver within the industry. Tequila and ready-to-drink cocktails are large, fast-growing categories. With over 246% growth in the tequila seltzer segment since 2020 (Circana (IRI) last…

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INX International
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