Glow-in-the-dark Mountain Dew now available in Middle East

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Crown has worked with Mountain Dew, a PepsiCo brand, to create a special edition can featuring florescent inks, for the Middle East market. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green colour on the 33cl can accentuates the bold Mountain Dew logo and reinforces the brand’s image.

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