With shops and bars starting to slowly reopen on this side of the pond, we seem to be heading into our new normal, a situation that may take some time to adjust to. But is this new normal that scary? We don’t think so. The beverage can, which celebrates 85 years this year has continued to shine only reinforcing what we know already, that cans are most definitely cool.
Marc Monteil from Belvac put it well when he said ‘to R(e) Start means to start again which is essentially what we do with every can we recycle’. Restarting is an opportunity for us to do even better, lets embrace the challenge.
The power of a letter
Can sending a letter inspire your customers? Robin Garton, executive creative director of UK media outlet Sky certainly thinks so. With many offices in no rush to open, perhaps a letter is exactly what your clients need after spending all day staring at their computer – we’d certainly welcome a change!
Onwards and upwards
Despite the global crisis, the industry continues to move onwards and in many cases upwards. We’ve reported on several new hires, award wins and excellent pieces of research over the last month proving that the wheels have kept turning. Your hard work is greatly appreciated by all those in the industry as you push to strive for excellence. We couldn’t be prouder to work with you all.
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