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John Deere and Busch Light team up on limited-edition can
For a limited time, fans of John Deere and Busch Light can pick-up a Busch can that’s emboldened with John Deere’s distinctive green hue, as well as “For the Farmers” graphics, featuring Deere equipment. The companies are teaming up to support Farm Rescue, a non-for-profit organization that helps family farmers recover from crisis. For every 30-can…
GEW appoints a new Vice President
GEW has appointed Amir Dekel as vice president, sales at GEW, as part of the company’s ongoing restructuring of its sales operations in North America. Mr Dekel will be directing his primary efforts on GEW’s core label and narrow web business, working with key OEM partners and with a renewed focus on end user engagement.…
Novelis to build $2.5bn low-carbon aluminium recycling and rolling plant
Novelis has announced that it will invest $2.5 billion to build a new low-carbon recycling and rolling plant in Bay Minette, Alabama, USA. The highly advanced facility will have an initial 600 kilotons of finished aluminium goods capacity per year. “This investment marks the start of another transformational growth phase for Novelis,” said Mr. Kumar Mangalam Birla, Chairman…
Corona launches canned sparkling drink range
Beer brand Corona has announced the launch of Corona Tropical, its first non-beer beverage. Corona Tropical is a low-ABV, lightly sparkling, canned alcoholic drink made with a hint of fruit juice. Lime is a predominant flavour throughout the range – a fruit synonymous with Corona’s bottled lager. The new range is rolling out globally in China, Colombia,…
Wildpack appoints new VP of Sales
Wildpack Beverage Inc has announced the addition of David Bower as its new Vice President of Sales. David Bower joins the Wildpack leadership team following six successful years with the Midwest regional craft brewery Upland Brewing Co., where he served as President & CEO. He has prior experience in the beverage supplier and the wholesaler…
Cardinal Spirits launches Florita Tequila Soda
Cardinal Spirits, the craft distillery in Bloomington, Indiana, announces the release of its newest canned cocktail, Florita Tequila Soda, a fizzy summer sipper coming to shelves in 12 states and Washington D.C. This bright and refreshing canned cocktail is a perfectly-mixed blend of tequila plus Cardinal Spirits’ nectar-like Flora liqueur and bubbly citrus soda. Flora…
Budweiser brings Ukrainian beer to the O2 arena
The official beer partner of the O2, Budweiser, is supplying Ukrainian beer brand Chernigivske at the venue’s London location in an effort to support humanitarian relief efforts amid the ongoing conflict against Russia. The arrangement continues Budweiser’s longstanding partnership with O2, which will see the venue become the first UK on-trade partner and stockist for…
Yuengling launches limited-edition cans to support veterans
D.G Yuengling & Son Inc., is bringing back its limited-edition cans in partnership with military veteran non-profit Team Red, White & Blue (Team RWB). The cans are part of the Pottsville brewery’s Stars & Stripes program — Yuengling’s year-round campaign to support veterans. The Team RWB cans feature a unique desert camouflage print and Team…
INX International launches $50M VC Fund
INX has established INX Venture Capital, a fund aimed at making minority investments in technology and materials science start-ups with strategic relevance to the printing inks and coatings value chain. INX Venture Capital will be a $50M investment program and will focus on categories like sustainability and circular economy solutions, digital printing, business and manufacturing…
Coca-Cola, Pepsi and Heineken cans make up a quarter of branded litter in the UK
Coca-Cola, Pepsi and Heineken cans made up 23% of branded litter found by volunteers during a UK environmental clean-up project. According to the third annual Planet Patrol report, over half (51%) of identifiable litter can be traced back to just 10 brands, including Coca-Cola, Cadbury’s, Red Bull, Walkers, Lucozade, Stella Artois, Tesco, Budweiser and Strongbow. The report also said that the drinks industry…
