Playboy launches hard seltzer bunny line

Another big-name brand is entering the hard seltzer market but not one that you might think. Playboy is partnering with Spirits Investment Partners for a new line of hard seltzers called Play Hard. Featuring the iconic Playboy bunny head images by Andy Warhol, the ready-to-drink beverages come in four flavours and are 4.5 percent alcohol by…


Eviosys pushes the boundaries of lightweight sustainable packaging solutions

At this year’s London Packaging Week, Eviosys launched a unique full metal packaging solution ‘Horizon’, pushing the boundaries of lightweight sustainable packaging. The new overcap Horizon is the first of its kind – and a brand-new innovation for the packaging sector which has potential to make plastic overcaps a relic of the past. The new…


Ardagh awarded EcoVadis Platinum sustainability rating

Ardagh Group S.A., including Ardagh Metal Packaging S.A., (AMP) has been awarded its second consecutive platinum rating, the highest distinction from EcoVadis. AMP has set ambitious emissions, ecology and social commitments, science-based targets as well as aligning with specific U.N. Sustainable Development Goals positioning for a more equitable, inclusive and environmentally responsible future. “As a…

Courtesy of SHE CAN Wines

SHE CAN wines unveils enhanced collection

The trailblazing McBride Sisters Wine Company (MSWC) – North America’s largest Black-and-women-founded wine business – have unveiled its enhanced collection of SHE CAN Wines and spritzers. Bringing together lush flavours, bold designs, and an all-new can size, this rejuvenated collection represents a harmonious blend of quality and empowerment, pairing well with a variety of moods and…

Sustainability Report

Novelis showcases its efforts to meet sustainability goals

Novelis has issued its sustainability report for the 2023 fiscal year (April 1, 2022, to March 31, 2023). The report highlights the company’s progress toward its sustainability goals, which encompass key environmental metrics, employee safety, diversity and inclusion, and community engagement. The company reported progress toward its goal to reduce absolute carbon emissions by 30% by 2026…


Hyperion Materials & Technologies expands operations in Spain

Hyperion Materials & Technologies has inaugurated its newest production facility near Barcelona, Spain. Hyperion’s expansion of its existing carbide sintering plant and research and development centre in Martorelles will increase the site’s production capacity of cemented carbide base materials and components by 60 percent to more than 500 tons annually. The project, which began construction…


Peace Hard Tea released across Southeast U.S

Molson Coors Beverage Company has announced that Peace Hard Tea, the highly anticipated line of bold and vibrant hard teas crafted for 21+ consumers, is officially available at local convenience stores and retailers in the Southeast Region of the U.S. The release of Peace Hard Tea marks the latest innovation coming out of Molson Coors’ relationship…


Timothy Taylor’s Brewery receives Two Major Awards for Can Design

Timothy Taylor’s Hopical Storm received a gold medal for design and packaging at the International Beer Challenge 2023 and was then named World’s Best Can Design at the World Beer Awards 2023. The awards are particularly significant as Hopical Storm was the Keighley brewers first ever release in a can. Timothy Taylor’s Hopical Storm, a 4% triple-hopped sessionable pale ale,…

Coors Light Super Bowl

Coors Light to star in Super Bowl ad

Molson Coors is going back to the big game, and it’s putting Coors Light under centre. Last year, Coors Light and Miller Lite headlined Molson Coors’ first Super Bowl ad in more than 30 years – and surprised everyone when it ended with a nod to Blue Moon Brewing Company. “The High-Stakes Beer Ad” was the top-rated beer ad from Ad Age and Adweek, which also ranked…


Heineken UK acquires stake in RTD drink Served

Heineken UK has acquired a significant minority stake in Served, the ready-to-drink brand co-owned by Ellie Goulding. The deal, for an undisclosed sum, sees Heineken expand its portfolio beyond beer and cider. Served was created by brothers Dean and Ryan Ginsberg, and Ellie Goulding in 2020, and initially appeared in the hard seltzer segment. The…

INX International

Bunting Magnetics skyscraper



Canned Water 4 Kids

IMDPA Side Banner