Heineken enters hard seltzer market with new brand Pure Piraña

Dutch brewing company Heineken has announced the launch of its new hard seltzer brand, Pure Piraña. Produced with all-natural flavours, the Heineken hard seltzer brand will be initially available in Mexican and New Zealand markets. In Mexico, Pure Piraña will be available in three flavours including Grapefruit, Peach and Red Fruit flavours. In New Zealand,…

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