Pepsi unveils smart cans featuring video screens at Cannes

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PepsiCo unveiled Smart Cans at the recent Cannes Lions International Festival of Creativity in France. The devices feature wrap-around 3D screens displaying high-definition video content, reimagining promotional products for brand engagement. Developed over two years, the Smart Cans are “brand portals” that display content such as brand advertising and sports. They weigh 16 ounces but…

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