7-Eleven and Maxim’s Group partner launch upcycled craft beer in Hong Kong

Maxim’s Group has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ. In this collaboration, Maxim’s repurposes surplus bread from its facilities and coffee grounds from 7CAFÉ’s daily operations to produce the new canned ‘Coffee BOB.’ By utilising…

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