Molson Coors hones economy brand portfolio focus with four key brands

Prime Controls
Canned Water 4 Kids
TD Wright Side

When Molson Coors Beverage Company CEO Gavin Hattersley introduced his plan to kickstart the company in 2019, he promised a leaner organisation more focused on growth opportunities. Most of the splashy headlines generated in the wake of the new strategy related to the launch of a slate of new products, such as the hard seltzer…

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