Raving fans and distinct brands drive Molson Coors’ hard seltzer beverages

When Topo Chico Hard Seltzer launched in 16 markets earlier this month, it sent shockwaves through the market, grabbing a 3.2 share in its first week on the market nationally and accounting for 20% of the hard seltzer sales in Texas over that period. Its early success is a testament to the portfolio approach Molson…

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