PepsiCo’s move to create own alcohol-distribution company for Boston Beer-made hard soda rankles beer wholesalers

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When Boston Beer Co. announced in August it would partner with global consumer packaged-goods giant PepsiCo Inc. on an alcohol version of Mountain Dew, Craig Purser heard directly from a cross-section of beer distributors and industry insiders from across the country. Purser, president of the National Beer Wholesalers Association, a trade group that represents America’s beer distributors,…

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