Madrí Excepcional has won over pub-goers since it launched in the U.K. in 2020. Now the European-style lager is expanding its reach with a national launch in the off-trade next month. “It’s been a huge sensation, and there was a lot of demand from consumers and off-trade customers to bring it to retail,” says Kevin…
Login or subscribe to read the full article
Subscribe Free Today
Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.