Madrí Excepcional expands to U.K. off-trade

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Madrí Excepcional has won over pub-goers since it launched in the U.K. in 2020. Now the European-style lager is expanding its reach with a national launch in the off-trade next month. “It’s been a huge sensation, and there was a lot of demand from consumers and off-trade customers to bring it to retail,” says Kevin…

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