Japanese brewer Sapporo to go ahead with launch of new beer despite ’embarrassing’ typo

PERM Logo
TD Wright Side
Prime Controls
Canned Water 4 Kids

Sapporo Breweries have announced that they are to push ahead with the release of its exclusive Kaitakushi Beer Tailored line despite “lager” being misspelled as “lagar” on the cans. The blunder had initially forced the company to can the launch of its new product before making a U-turn following impassioned public appeals. The Brewer announced…

Login or subscribe to read the full article

INX International
Belvac
INX International




PERM Logo


Belvac




Canned Water 4 Kids


Latam Can


Subscribe Free Today

Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.