Japanese brewer Sapporo to go ahead with launch of new beer despite ’embarrassing’ typo

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Sapporo Breweries have announced that they are to push ahead with the release of its exclusive Kaitakushi Beer Tailored line despite “lager” being misspelled as “lagar” on the cans. The blunder had initially forced the company to can the launch of its new product before making a U-turn following impassioned public appeals. The Brewer announced…

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