Indian beverage companies ink deal to expand distribution of Campa soft drinks

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Reliance Industries has inked a deal with Sri Lankan cricketer Muttiah Muralitharan’s company Ceylon Beverage International for a mega-project. Mukesh Ambani-led Reliance Industries is working aggressively to establish its dominance in the massive soft drink market in India. In order to achieve this goal, Mukesh Ambani has launched the decades-old brand Campa Cola in a…

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