Energy drink ZOA reveals ambitious plans for 2022

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ZOA is eyeing a strong start to 2022 with the release of two new flavours, White Peach and Tropical Punch. By adding two of the fastest-growing flavours in the energy-drink category, ZOA is finessing its portfolio with a focus on zero-sugar drinks, says Ron Worrell, senior portfolio manager for ZOA. “Based on customer feedback and…

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