COVID prompts acceleration in the RTD category

Canned Water 4 Kids
PERM Logo

The COVID-19 pandemic changed a lot about how we work, learn and socialise. The early days of at-home cocktail experimenting and restaurant alcohol delivery have passed, and as more consumers are venturing back out for on-premise drinking and dining, they are opting for simpler alcoholic beverage options in the ready-to-drink (RTD) category. “Consumers’ booming interest…

Login or subscribe to read the full article

Subscribe Free Today

Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.