Coors Seltzer canned due to poor performance

Canned Water 4 Kids
PERM Logo

Molson Coors will discontinue the line extension in the U.S. less than a year after its debut, a sign of how tough it is to win in the hotly competitive seltzer market. In a message to the company’s wholesalers, Molson Coors chief marketing officer Michelle St. Jacques and U.S. sales president Kevin Doyle announced the…

Login or subscribe to read the full article

Subscribe Free Today

Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.