The Coca-Cola Company has signed a brand authorisation agreement with Constellation Brands Inc. to launch FRESCA Mixed, a line of full-flavored, spirit-based ready-to-drink (RTD) cocktails in the United States. FRESCA, a beloved zero-calorie, grapefruit citrus-flavoured soft drink and currently the fastest-growing trademark in The Coca-Cola Company’s U.S. soft-drink portfolio, is a popular cocktail mixer that…
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