Boston Beer predicts hard seltzer sales will fall flat after disappointing losses

The slowdown of the hard seltzer market became more apparent in the Boston Beer Company’s earnings call. While they reported third-quarter depletions increased 11%, and their third-quarter shipments increased 11.2% compared to the prior year, they still reported a net loss of $139.2 million due to slower than anticipated hard seltzer growth. “The unexpected rapid…

Login or subscribe to read the full article