United Breweries and CANPACK serve up a fresh twist in Indian beer market

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United Breweries Limited (UBL), part of the Heineken Group, has launched two vibrant new flavoured beers—Kingfisher Lemon Masala and Mango Berry Twist—aimed squarely at Gen Z consumers, as the brand looks to stand out in India’s increasingly competitive beer landscape. Drawing inspiration from India’s bustling street food culture, the new flavours blend traditional Indian ingredients…

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