PepsiCo and Celsius strengthen long-term partnership

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Celsius Holdings and PepsiCo have deepened their partnership in an agreement that adds Alani Nu to PepsiCo’s distribution system, transfers US and Canadian rights to Rockstar Energy to Celsius and expands PepsiCo’s ownership stake and board representation. As part of the agreement: Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in…

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