Kraft Heinz commits $600m to growth and brand investment in 2026

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Kraft Heinz has reaffirmed plans to invest around $600m into marketing, innovation and commercial capabilities during 2026, as the food and beverage giant looks to strengthen long-term growth despite ongoing pressure across several consumer categories. The investment commitment was outlined alongside the company’s first-quarter 2026 financial results, with Kraft Heinz reporting stronger-than-expected earnings and maintaining…

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