How three million recycled cups turned Ball arena into a beacon of sustainability

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In March, Ball Corporation, in collaboration with Kroenke Sports & Entertainment (KSE), rolled out a dynamic series of fan-facing sustainability initiatives during the height of March Madness, spotlighting the environmental benefits of aluminium recycling. These events were staged at Ball Arena in Denver, home to the Colorado Avalanche and Denver Nuggets, and aimed to turn…

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