HEINEKEN UK enters functional drinks market with alcohol-free beer containing electrolytes

HEINEKEN UK has launched Outd00r Brewing, a new alcohol-free beer brand containing electrolytes, magnesium and vitamin C, marking the brewer’s first move into the fast-growing functional beverage category. Available in Original Lager and Lemon variants, the 0.0% ABV range is packaged in 330ml cans and has been developed to appeal to consumers seeking both alcohol-free…

Login or subscribe to read the full article