Heineken is deepening its push into experiential marketing with the launch of a wearable device designed to turn casual festival encounters into longer-term social connections, as brands increasingly seek to monetise live events beyond traditional sponsorship. Unveiled at the Coachella Valley Music and Arts Festival, the “Clinker” is a smart band that attaches to beer…
Login or subscribe to read the full article
Recent Posts
ALFED warns UK aluminium sector risks exclusion from British Industrial Competitiveness Scheme
Alupro criticises flat-rate UK DRS deposit fee over fears of market distortion
ORBIS Europe launches temperature-resistant pallet collar for beverage transport applications
Hinterkopf expands digital printing push for steel and aerosol can production
Ardagh installs energy-efficient VOC treatment system at Spanish can plant expansion
Subscribe Free Today
Get full access to the site and the latest industry news and insights delivered straight to your inbox – free. Canmaking News will keep you informed through our weekly news alerts.
