Every Can Counts uses Augmented Reality Gaming Technology to Encourage Drink Can Recycling

In a Recycle Week first, recycling initiative Every Can Counts is raising the profile of can recycling across Instagram and Facebook through the launch of its new AR filter game “Catch ‘Em If You Can”. The game challenges players to catch falling drink cans in an on-screen recycling bin, using their head movements to guide…

Login or subscribe to read the full article