Coors Light turns packaging into the product with giant ‘Tallerboy’ launch

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Coors Light has unveiled a limited-edition 18-inch “Tallerboy” canister capable of holding three standard cans of beer, as brands continue to use packaging-led campaigns to drive consumer engagement ahead of major sporting events. Created as part of the brand’s 2026 FIFA World Cup marketing programme, the oversized container was inspired by football commentator Andrés Cantor…

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