Cider brand Michel Jodoin launches canned non-alcoholic cider

Legendary Québécois cider brand Michel Jodoin is expanding the market for its non-alcoholic apple musts with a new range of playful and cheering cans that will charm consumers in Canada. A “must” is 100% pure fruit juice: the apple juice that is produced early in the cider-making process. Rather than fermenting or ageing the juice…

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