Carlsberg Marston’s Brewing Company (CMBC) and Britvic Soft Drinks have launched 1664 Bière 0.0%, a non-alcoholic variant of the popular French lager, into the UK grocery channel. The move aims to tap into the growing demand for alcohol-free options within the premium beer segment. Available now in 4x330ml multipacks, the alcohol-free lager joins CMBC’s existing…
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